AWARENESS OF CONSUMERS ABOUT MILK ADULTERATION IN THE UNIVERSITY CAMPUS IN PESHAWAR

Abstract

Objectives: To assess the awareness of the consumers about milk adulteration in University Campus Peshawar and to determine the attitude and practice of consumers in University Campus Peshawar about milk adulteration.

Materials and Methods: This cross-sectional descriptive study was conducted through nonprobability convenience sampling on milk consumers in University Campus Peshawar from December 2018 to April 2019. A sample size of 290 was selected and accordingly distributed to consumers in the university Campus in Peshawar. A proper questionnaire was designed and filled out by the consumers after which data analysis was done with the help of SPSS 20 version. Pie charts and frequency tables were drawn showing percentages of consumer`s knowledge, attitude, and practice.

Result: Out of 290 consumers being questioned, 159 were males and 131 were females. Knowledge about milk adulteration was noted to be 93.4% overall in males and females while the remaining 6.6% lacked the knowledge. 45.5% positively showed attitude evidencing the disuse of adulterated milk once informed about milk adulteration by changing the brand/supplier of milk. Regarding behavior, 83% mentioned that they would not use adulterated milk while 16.6% will use it for several reasons.

Conclusion: It is concluded that more than two-thirds of consumers know about milk adulteration and a huge number showed positive attitudes and behavior regarding the use of such adulterated milk.

Keywords: Milk adulteration, Knowledge, Attitude, Practice.